This concept design of a colorless Coca Cola can was made in 2009 and is not only cooler than the real one but is also eco-friendly. Removing the color paint eliminates toxic materials and makes it 100% recyclable. Coke should be looking more closely at this considering so many millions of cans are trashed globally on a daily basis.

I don't think Coca Cola is willing to drop its signature red color to go greener, but if what they say in their sustainability reports like this one is true then they should start implementing ideas like this concept in their packaging.

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